I approach generative AI (GenAI) with the same curiosity and care I bring to every new creative tool. Like scripting, automation, and templates, it can expand ideas when used thoughtfully and responsibly, and of course potentially save a lot of time. This is a living guide that evolves as I learn and experiment more.

Besides ChatGPT, Claude, and Copilot, I am interested in tools such as Builder.io, Replit or Cursor for coding support and debugging, and creative design tools like Figma Make, Lovable, and Canva AI or UX Pilot, as well as various plugins that integrate AI into design and prototyping workflows.

Do

  • Use AI as a “creative partner”, not a substitute, to inspire ideas or explore directions while keeping human judgment, taste, and empathy at the core.
  • Verify and refine all outputs, since AI tools can hallucinate or produce biased information; always cross-check generated personas, use cases, or research summaries with real data or user insights.
  • Be fully transparent upfront about AI’s role by acknowledging when a design, concept, or prototype was AI-assisted.
  • Use AI to “push left” for example to enhance inclusive and accessible design, such as gathering early accessibility suggestions or testing colour contrast, but always confirm results against standards like WCAG and with real users.
  • Use AI to support collaboration by exploring options, collecting inspiration, or speeding up discussions, while keeping shared values and human dialogue at the center.
  • Treat all inputs as public, never sharing client briefs, internal documents, or personal data in any AI tool (unless specifically agreed as required).
  • Respect originality and copyright by ensuring AI-generated text, imagery, or sound does not copy or imitate other creators’ protected work.
  • Document your process to show when and how AI was used, supporting discussion and accountability.
  • Keep learning about emerging ethical standards, sustainable practices, and data transparency in GenAI.

Avoid

  • Avoid presenting AI-generated work as entirely human-made; be open about AI’s contribution.
  • Avoid relying on AI for empathy-driven or final design decisions; validate all ideas through user testing and human feedback.
  • Avoid uploading confidential, proprietary, or personal information into any AI platform.
  • Avoid using unvetted or unethical AI models that scrape or exploit unlicensed creative work.
  • Avoid skipping accessibility or inclusivity checks; as AI-generated layouts, colours, or language can unintentionally exclude users.
  • Avoid letting AI define your aesthetic or creative direction; use it as inspiration, not imitation.
  • Avoid assuming efficiency equals quality; speed and quantity should never replace depth and intention in design.
  • Avoid ignoring the broader impact of your AI use on creative ecosystems, representation, and cultural sensitivity.